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GDPR impact on customer relationships worldwide 2018

This statistic shows the main factors related to GDPR impact on relationships with customers in 2018. The results of the global poll conducted among marketing executives indicated that General Data Protection Regulation produced a higher awareness around data and security. The second most relevant factor was the increasing trust in the company.

How have the changes of GDPR impacted your customer relationships?

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Source

Release date

July 2018

Region

Worldwide

Survey time period

May to September 2018

Number of respondents

227 respondents

Special properties

senior marketing executives

Supplementary notes

Up to three answers were possible.

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Statistics on "Personal data security in mobile banking and insurance in the United Kingdom"

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