Share of Chinese luxury consumers who know foreign brands' origin 2019, by brand

This statistic presents the results of a survey about awareness of the origin of foreign luxury brands among luxury consumers in China as of January 2019. According to the survey conducted by McKinsey, approximately 90 percent of Chinese respondents correctly indicated that Chanel was a French brand, whereas only 40 percent of respondents knew that Brooks Brothers was an American company.

Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2019

Region

China

Survey time period

October 2018 to January 2019

Number of respondents

approx.1,000 respondents

Age group

18-52 years

Special properties

among consumers who purchased luxury goods in the past 12 months, from 15 tier 1–3 cities

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Luxury fashion companies in Italy"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.