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E-commerce penetration rate in Russia 2018, by age group

Given figure portrays the market penetration rate of E-commerce in different age groups in Russia during 2018. The age group with the highest penetration rate was 25 to 34 years at 38 percent. Market penetration is visibly lower among consumers aged under 18 and over 45.

E-commerce market penetration* in Russia in 2018, by age group

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In cooperation with
Data Insight (RU)
Release date

November 2018



Survey time period


Number of respondents

937 respondents

Age group

14-54 years

Method of interview

Online survey

Supplementary notes

* Market penetration can be defined as the success rate of selling a product or a service in a target market. In other words, it reflects the volume of sales in respect to the total target market for thereof.

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Statistics on "Online shopping in Russia "

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