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E-commerce penetration rate in Russia 2018, by age group
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E-commerce penetration rate in Russia 2018, by age group
E-commerce market penetration* in Russia in 2018, by age group
by A. Melkadze,
last edited
Jun 5, 2019
Given figure portrays the market penetration rate of E-commerce in different age groups in Russia during 2018. The age group with the highest penetration rate was 25 to 34 years at 38 percent. Market penetration is visibly lower among consumers aged under 18 and over 45.
E-commerce market penetration* in Russia in 2018, by age group
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Description
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by A. Melkadze,
last edited
Jun 5, 2019
Given figure portrays the market penetration rate of E-commerce in different age groups in Russia during 2018. The age group with the highest penetration rate was 25 to 34 years at 38 percent. Market penetration is visibly lower among consumers aged under 18 and over 45.
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- Release date
- November 2018
- Region
- Russia
- Survey time period
- 2018
- Number of respondents
- 937 respondents
- Age group
- 14-54 years
- Method of interview
- Online survey
- Supplementary notes
- * Market penetration can be defined as the success rate of selling a product or a service in a target market. In other words, it reflects the volume of sales in respect to the total target market for thereof.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2018
More information
- Region
- Russia
- Survey time period
- 2018
- Number of respondents
- 937 respondents
- Age group
- 14-54 years
- Method of interview
- Online survey
- Supplementary notes
- * Market penetration can be defined as the success rate of selling a product or a service in a target market. In other words, it reflects the volume of sales in respect to the total target market for thereof.
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Statistics on "E-commerce in Poland"
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)
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