Given figure portrays the market penetration rate of E-commerce in different age groups in Russia during 2018. The age group with the highest penetration rate was 25 to 34 years at 38 percent. Market penetration is visibly lower among consumers aged under 18 and over 45.
E-commerce market penetration* in Russia in 2018, by age group
* Market penetration can be defined as the success rate of selling a product or a service in a target market. In other words, it reflects the volume of sales in respect to the total target market for thereof.
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Data Insight (RU). (November 1, 2018). E-commerce market penetration* in Russia in 2018, by age group [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/1007061/e-commerce-penetration-rate-by-age-russia/
Data Insight (RU). "E-commerce market penetration* in Russia in 2018, by age group." Chart. November 1, 2018. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/1007061/e-commerce-penetration-rate-by-age-russia/
Data Insight (RU). (2018). E-commerce market penetration* in Russia in 2018, by age group. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/1007061/e-commerce-penetration-rate-by-age-russia/
Data Insight (RU). "E-commerce Market Penetration* in Russia in 2018, by Age Group." Statista, Statista Inc., 1 Nov 2018, https://www.statista.com/statistics/1007061/e-commerce-penetration-rate-by-age-russia/
Data Insight (RU), E-commerce market penetration* in Russia in 2018, by age group Statista, https://www.statista.com/statistics/1007061/e-commerce-penetration-rate-by-age-russia/ (last visited February 18, 2020)
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