E-commerce in Romania - statistics & facts

E-commerce market value in CEE 2022, by country

Market value of B2C e-commerce in Central and Eastern Europe as of 2022, by country (in billion U.S. dollars)

E-commerce share of total retail in CEE 2022, by country

Share of e-commerce in the retail market in Central and Eastern Europe (CEE) as of 2022, by country

E-commerce revenue in Romania 2018-2022

Revenue of the e-commerce market in Romania from 2018 to 2022 (in billion euros)

E-commerce revenue in Romania 2019-2029, by product category

E-commerce revenue in Romania from 2019 to 2029, by product category (in billion U.S. dollars)

Revenue per user of e-commerce in Romania 2020-2029

Revenue per user of the e-commerce market in Romania from 2020 to 2029 (in U.S. dollars)

Distribution of e-commerce sales in Romania 2019-2022, by device

Distribution of e-commerce sales transactions in Romania in 2019 to 2022, by device used

Estimated B2B e-commerce revenue of physical goods in Romania 2017-2025

Estimated B2B e-commerce revenue of physical goods in Romania from 2017 to 2022, with a forecast from 2023 to 2025 (in billion U.S. dollars)

Share of online transactions in Romania 2022, by device used

Distribution of online transactions in Romania in 2022, by device used

Most popular types of goods purchased online in Romania 2023

Most popular types of goods purchased online in Romania in 2023

Highest earning online stores in Romania 2022

Leading online stores in Romania in 2022, by e-commerce net sales revenue (in million U.S. dollars)

Romania: share of enterprises selling online 2010-2022

Share of enterprises that sell online in Romania from 2010 to 2022

Romania: share of enterprises that make B2C e-commerce sales via a website 2013-2022

Share of enterprises that make B2C e-commerce sales via a website in Romania from 2013 to 2022

Romania: share of enterprises that make B2B/B2G e-commerce sales via a website 2022

Share of enterprises that make B2B and B2G e-commerce sales via a website in Romania from 2013 to 2022

Romania: e-commerce share in enterprises' turnover 2013-2022

Share of e-commerce as a proportion of total turnover of enterprises in Romania from 2013 to 2022

E-commerce sales of enterprises in Romania 2014-2023, by size class

E-commerce sales of enterprises in Romania from 2014 to 2023, by size class

Online C2C e-commerce penetration in Romania 2006-2022

Share of individuals using the internet to sell goods or services in Romania from 2006 to 2022

Most visited retail industry websites in Romania 2023

Most visited retail industry websites in Romania in August 2023 (in million visits)

Most visited apparel and fashion industry websites in Romania 2022

Most visited apparel and fashion industry websites in Romania in August 2023 (in 1,000 visits)

Most visited restaurant industry websites in Romania 2023

Most visited restaurant industry websites in Romania in September 2023 (in 1,000)

Experience and expectations towards e-commerce poll in Romania 2022

Experience and expectations towards e-commerce poll in Romania in 2022

Number of users of e-commerce in Romania 2020-2029

Number of users of e-commerce in Romania from 2020 to 2029 (in millions)

Penetration rate of e-commerce in Romania 2020-2029

Penetration rate of the e-commerce market in Romania from 2020 to 2029

Age distribution of e-commerce users in Romania 2021

Distribution of e-commerce users in Romania in 2021, by age group

Goods and services bought online by individuals in Romania 2023

Share of population that had shopped online in the past three months in Romania in 2023, by category

Share of online shoppers in Romania 2023, by region

Share of Romanians who shopped online over the last three months in 2023, by region

Online C2C e-commerce penetration in Romania 2006-2022

Share of individuals using the internet to sell goods or services in Romania from 2006 to 2022

E-commerce activities in Romania 2024

Distribution of internet users in Romania who weekly shop online in 2024, by e-commerce activity

Most popular foreign countries for buying online in Romania 2022

Most popular foreign countries for buying online in Romania in 2022

Distribution of online shoppers in Romania 2023, by product category

Share of people that purchased goods over the internet in the last three months in Romania in 2023, by product category

E-shoppers seniority in Romania 2023

When did you start shopping online?

Devices used to shop online in Romania 2023

What devices do you use to order?

Cross-border shopping in Romania 2023

Have you ever bought online from foreign websites?

Average e-commerce order value in Romania 2022, by category and device used

Average order value of online transactions in Romania in 2022, by product category and device used (in euros)

Online purchasing nationally and cross-border in Romania 2022

Online purchasing nationally and cross-border in the last three months in Romania in 2022

Online purchases from other countries in Romania 2020-2023

Online purchases from other countries in Romania from 2020 to 2023

Attitudes towards online shopping in Romania 2023

Attitudes towards online shopping in Romania in 2023

Features preventing people from buying online in Romania 2022

Among the selected criteria which one prevents you the most from buying online?

Drivers to shop online in Romania 2023

Which criteria are important for you?

Importance of knowing the delivery company when buying online in Romania 2023

In your opinion, is it important to know who the delivery company will be, before finalizing the purchase?

Revenue of FAN Courier Express in Romania 1998-2022

Revenue of FAN Courier Express in Romania from 1998 to 2022 (in million Romanian lei)

Revenue of Sameday in Romania 2013-2022

Revenue of Sameday in Romania from 2013 to 2022 (in million Romanian lei)

Revenue of Amazon Development Center in Romania 2015-2022

Revenue of Amazon Development Center in Romania from 2015 to 2022 (in million Romanian lei)

Net profit of Amazon Development Center in Romania 2015-2022

Net profit of Amazon Development Center in Romania from 2015 to 2022 (in million Romanian lei)

Number of employees at Amazon Development Center in Romania 2015-2022

Number of employees at Amazon Development Center in Romania from 2015 to 2022

Usual delivery places for Romanian e-shoppers 2022

Where do you usually have your parcels delivered to?

Brand value of eMAG in Romania 2019-2023

Brand value of eMAG in Romania from 2019 to 2023 (in million euros)

Online sellers on the eMAG Marketplace platform in Romania 2018-2022

Number of online sellers on the eMAG Marketplace platform in Romania from 2018 to 2022

eMAG ecommerce media ad revenue in Europe 2022-2024

Digital retail media advertising revenue of eMAG in Europe from 2022 to 2024 (in millions U.S. dollars)

Food e-commerce revenue in Romania 2018-2027

Revenue of the food e-commerce market in Romania from 2018 to 2027 (in million U.S. dollars)

Online food delivery revenue in Romania 2018-2027, by segment

Revenue of the online food delivery market in Romania from 2018 to 2027, by segment (in million U.S. dollars)

Most popular types of fresh food and beverages purchased online in Romania 2022

Most popular types of fresh food and beverages purchased online in Romania in 2022

Marital status of fresh food and beverages e-buyers in Romania 2022

Marital status of fresh food and beverages e-buyers in Romania in 2022

Age of fresh food and beverages e-buyers in Romania 2022

Age of fresh food and beverages e-buyers in Romania in 2022

Reasons to purchase fresh foods online in Romania 2022

Excluding any purchase of food ready to eat, what are all the reasons why you ordered fresh food online ?

Expectations regarding fresh foods offers online in Romania 2022

Which of the following would make you more likely to purchase again fresh food and beverages (excluding hot and cold food ready to eat) on a website?

Expectations regarding delivery options of fresh foods in Romania 2022

Which of the following delivery options would make you more likely to purchase again fresh food and beverages (excluding hot and cold food ready to eat) on a specific website?

Barriers for ordering fresh foods online in Romania 2022

You mentioned you haven't bought any fresh food and beverages online, why?

Second-hand platforms usage in Romania 2022

Second-hand platforms usage in Romania in 2022

Reasons for buying second-hand products online in Romania 2022

Why do you buy on second-hand platforms (e.g. Depop, Ebay etc.)?

Delivery of second-hand products online in Romania 2022

When you buy on second-hand platforms (e.g. Depop, Ebay etc.), how do you usually choose to be delivered?

Reasons for selling second-hand products online in Romania 2022

Why do you sell on second-hand platforms (e.g. Depop, eBay etc.)?