E-commerce in Romania - statistics & facts

Romania has one of the most important digital economies in the CEE region, reflected in its developing e-commerce market. The coronavirus (COVID-19) pandemic accelerated growth across the e-commerce industry. As consumers ordered more products and services online, web sales of Romanian enterprises increased, peaking in the first year of the pandemic. The share of enterprises making sales via the internet also increased, with businesses such as restaurants focusing on online channels and delivery. But while the e-commerce share in revenue remains relatively high for companies continuing to sell online, the cost of living, inflation rate, and rising prices pose a threat to the market as Romanians try to reduce their spending.



Mobile-commerce growth

Since smartphone and tablet use became more prevalent, the way Romanian shoppers make purchases online has also developed. Sales transactions via mobile devices now account for the country's largest share of e-commerce sales, with desktop sales only making up around a third of e-commerce sales. More expensive purchases, however, tend to be made via desktop. The average order value of desktop transactions in Romania was higher than mobile across all product categories, with big-ticket items such as automobiles and electronics representing the highest average value for desktop purchases.



Who is the biggest e-commerce player in Romania?

Online marketplace emag.ro (stylized as eMAG) is the largest online retailer in Romania. Beginning primarily as a retailer of electronic products, the company now sells products across all categories and aims to become the largest e-commerce ecosystem in the CEE region. The brand's site was the most visited retail website in Romania in 2022, ranking above online classified ad site olx.ro (Olx). Besides being the most prominent Romanian e-commerce brand, eMAG is the most valuable Romanian brand overall, overtaking automotive giant Dacia.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, May 31, 2023

Key insights

E-commerce revenue in Romania
6.2bn EUR
Number of e-commerce users in Romania
9.7m
E-commerce user penetration in Romania
48%
Get more insights

Editor’s Picks Current statistics on this topic

E-commerce revenue in Romania from 2017 to 2027, by product category (in million U.S. dollars)

Online Retail

E-commerce revenue in Romania 2017-2027, by product category

Number of online sellers on the eMAG Marketplace platform in Romania from 2018 to 2021

Online Marketplaces

Online sellers on the eMAG Marketplace platform in Romania 2018-2021

Distribution of e-commerce sales transactions in Romania in 2019 to 2021, by device used

Digital Shopping Behaviour

Distribution of e-commerce sales in Romania 2019-2021, by device

Related topics

Recommended

5

Recommended statistics

Overview

8

Overview

Online sellers

10

Online sellers

E-commerce users

5

E-commerce users

Online shopping behavior

8

Online shopping behavior

Delivery and payment

4

Delivery and payment

Further reportsGet the best reports to understand your industry

E-commerce in the European Union
E-commerce in the European Union
E-commerce in Italy
E-commerce in Italy
B2B e-commerce in Europe
B2B e-commerce in Europe
E-commerce in Poland
E-commerce in Poland
E-commerce in Russia
E-commerce in Russia
E-commerce in Hungary
E-commerce in Hungary
E-commerce in Czechia
E-commerce in Czechia
E-commerce in Turkey
E-commerce in Turkey

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Client Support Specialist– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
support.japan@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC– Contact (Latin America)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu