Key insights
- E-commerce ARPU in Estonia
- 974.1 USD
Detailed statistics
E-commerce ARPU in Estonia 2017-2027
- E-commerce penetration among female internet users in Estonia
- 78.8%
Detailed statistics
E-commerce reach in Estonia 2010-2022, by gender
- Most visited e-commerce website in Estonia
- Teila.ee
Detailed statistics
Leading online stores in Estonia 2023, by visits index
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
9
- Premium Statistic Revenue of the e-commerce industry in Estonia 2019-2029
- Premium Statistic E-commerce ARPU in Estonia 2017-2027
- Basic Statistic E-commerce share of enterprise revenue in Estonia 2016-2022
- Basic Statistic E-commerce share of revenue in Estonia 2022, by company size
- Basic Statistic E-commerce share of revenue in Estonia 2022, by industry
- Premium Statistic Domestic and cross-border e-commerce revenue in Estonia 2022
- Premium Statistic Leading online stores in Estonia 2023, by visits index
- Premium Statistic Sales value of D2C in Estonia 2017-2023
- Premium Statistic Number of entrepreneurs active in D2C sales in Estonia 2017-2023
Overview
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Premium Statistic
Revenue of the e-commerce industry in Estonia 2019-2029
Revenue of the e-commerce industry in Estonia 2019-2029
Revenue of the e-commerce industry in Estonia from 2019 to 2029 (in billion U.S. dollars)
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Premium Statistic
E-commerce ARPU in Estonia 2017-2027
E-commerce ARPU in Estonia 2017-2027
Average revenue per user (ARPU) of the e-commerce market in Estonia from 2017 to 2027 (in U.S. dollars)
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Basic Statistic
E-commerce share of enterprise revenue in Estonia 2016-2022
E-commerce share of enterprise revenue in Estonia 2016-2022
Share of e-commerce in total revenue of enterprises in Estonia from 2016 to 2022
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Basic Statistic
E-commerce share of revenue in Estonia 2022, by company size
E-commerce share of revenue in Estonia 2022, by company size
Share of e-commerce in total revenue of enterprises in Estonia in 2022, by size
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Basic Statistic
E-commerce share of revenue in Estonia 2022, by industry
E-commerce share of revenue in Estonia 2022, by industry
Share of e-commerce in total revenue in Estonia in 2022, by enterprise industry
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Premium Statistic
Domestic and cross-border e-commerce revenue in Estonia 2022
Domestic and cross-border e-commerce revenue in Estonia 2022
Domestic and cross-border e-commerce revenue in Estonia in 2022 (in billion euros)
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Premium Statistic
Leading online stores in Estonia 2023, by visits index
Leading online stores in Estonia 2023, by visits index
Leading e-commerce websites in Estonia in July 2023, by visits index (in millions)
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Premium Statistic
Sales value of D2C in Estonia 2017-2023
Sales value of D2C in Estonia 2017-2023
Value of direct-to-consumer (D2C) sales in Estonia from 2017 to 2023 (in million euros)
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Premium Statistic
Number of entrepreneurs active in D2C sales in Estonia 2017-2023
Number of entrepreneurs active in D2C sales in Estonia 2017-2023
Individuals active in direct-to-consumer (D2C) selling in Estonia from 2017 to 2023 (in 1,000s)
Usage
9
- Premium Statistic Number of users of e-commerce in Estonia 2019-2029
- Premium Statistic Internet purchases by individuals in Estonia 2010-2023
- Premium Statistic Online purchases from other countries in Estonia 2020-2023
- Premium Statistic E-commerce reach in Estonia 2010-2022, by gender
- Premium Statistic E-commerce reach in Estonia 2010-2022, by employment status
- Premium Statistic E-commerce reach in Estonia 2010-2022, by education level
- Basic Statistic Share of shoppers making domestic and cross-border purchases in Estonia 2023
- Basic Statistic C2C e-commerce penetration in Estonia 2015-2022
- Premium Statistic Money spent on online purchases by individuals in Estonia 2020-2021
Usage
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Premium Statistic
Number of users of e-commerce in Estonia 2019-2029
Number of users of e-commerce in Estonia 2019-2029
Number of users of e-commerce in Estonia from 2019 to 2029 (in millions)
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Premium Statistic
Internet purchases by individuals in Estonia 2010-2023
Internet purchases by individuals in Estonia 2010-2023
Share of population that purchased goods and services on the internet in Estonia from 2010 to 2023
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Online purchases from other countries in Estonia 2020-2023
Online purchases from other countries in Estonia 2020-2023
Online purchases from other countries in Estonia from 2020 to 2023
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Premium Statistic
E-commerce reach in Estonia 2010-2022, by gender
E-commerce reach in Estonia 2010-2022, by gender
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender
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Premium Statistic
E-commerce reach in Estonia 2010-2022, by employment status
E-commerce reach in Estonia 2010-2022, by employment status
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by employment status
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E-commerce reach in Estonia 2010-2022, by education level
E-commerce reach in Estonia 2010-2022, by education level
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by educational attainment
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Basic Statistic
Share of shoppers making domestic and cross-border purchases in Estonia 2023
Share of shoppers making domestic and cross-border purchases in Estonia 2023
Share of individuals who made domestic and cross-border online purchases in Estonia in 2023
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Basic Statistic
C2C e-commerce penetration in Estonia 2015-2022
C2C e-commerce penetration in Estonia 2015-2022
Share of individuals using the internet to sell goods or services in Estonia from 2015 to 2022
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Premium Statistic
Money spent on online purchases by individuals in Estonia 2020-2021
Money spent on online purchases by individuals in Estonia 2020-2021
Money spent on internet purchases by individuals in Estonia from 2020 to 2021
Enterprise usage
7
- Basic Statistic Share of enterprises selling online in Estonia 2012-2023
- Basic Statistic Share of companies making online sales in Estonia 2021, by destination
- Basic Statistic Share of enterprises doing web sales with the EU in Estonia 2013-2022
- Basic Statistic Share of businesses selling online in Estonia 2022, by size
- Basic Statistic Share of enterprises selling online in Estonia 2022, by sector
- Basic Statistic Share of enterprises selling B2C via a website Estonia 2014-2023
- Basic Statistic Share of enterprises selling B2B & B2G via a website in Estonia 2014-2023
Enterprise usage
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Basic Statistic
Share of enterprises selling online in Estonia 2012-2023
Share of enterprises selling online in Estonia 2012-2023
Share of enterprises that sold online in Estonia from 2012 to 2023
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Basic Statistic
Share of companies making online sales in Estonia 2021, by destination
Share of companies making online sales in Estonia 2021, by destination
Share of enterprises that made domestic and cross-border online sales in Estonia in 2021
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Basic Statistic
Share of enterprises doing web sales with the EU in Estonia 2013-2022
Share of enterprises doing web sales with the EU in Estonia 2013-2022
Share of enterprises selling online to the European Union (EU-27) in Estonia from 2013 to 2022
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Basic Statistic
Share of businesses selling online in Estonia 2022, by size
Share of businesses selling online in Estonia 2022, by size
Share of enterprises that sold online in Estonia in 2022, by size
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Basic Statistic
Share of enterprises selling online in Estonia 2022, by sector
Share of enterprises selling online in Estonia 2022, by sector
Share of enterprises that sold online in Estonia in 2022, by industry
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Basic Statistic
Share of enterprises selling B2C via a website Estonia 2014-2023
Share of enterprises selling B2C via a website Estonia 2014-2023
Share of enterprises that make B2C e-commerce sales via a website in Estonia from 2014 to 2023
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Basic Statistic
Share of enterprises selling B2B & B2G via a website in Estonia 2014-2023
Share of enterprises selling B2B & B2G via a website in Estonia 2014-2023
Share of enterprises that made B2B and B2G e-commerce sales via a website in Estonia from 2014 to 2023
Product categories
9
- Premium Statistic Goods and services bought online by individuals in Estonia 2023
- Premium Statistic Most popular goods of e-shoppers in Estonia 2023, by gender
- Premium Statistic Product categories most shopped online in foreign stores in Estonia 2022
- Basic Statistic Share of individuals buying apparel online in Estonia 2020-2022
- Basic Statistic Share of individuals buying food & beverages online in Estonia 2020-2022
- Basic Statistic Share of individuals who shopped for electronics online in the Baltics 2022
- Basic Statistic Share of individuals buying reading materials online in Estonia 2020-2022
- Basic Statistic Share of construction enterprises selling online in Estonia 2011-2022
- Basic Statistic E-commerce share of construction enterprise revenue in Estonia 2016-2022
Product categories
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Goods and services bought online by individuals in Estonia 2023
Goods and services bought online by individuals in Estonia 2023
Share of population that had shopped online in the past three months in Estonia in 2023, by category
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Most popular goods of e-shoppers in Estonia 2023, by gender
Most popular goods of e-shoppers in Estonia 2023, by gender
What types of goods have you ordered online since January 2023?
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Premium Statistic
Product categories most shopped online in foreign stores in Estonia 2022
Product categories most shopped online in foreign stores in Estonia 2022
Most purchased online goods and services from foreign stores in Estonia in summer 2022, by category
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Basic Statistic
Share of individuals buying apparel online in Estonia 2020-2022
Share of individuals buying apparel online in Estonia 2020-2022
Percentage of individuals who purchased clothes, shoes, and accessories online in the past three months in Estonia from 2020 to 2022
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Basic Statistic
Share of individuals buying food & beverages online in Estonia 2020-2022
Share of individuals buying food & beverages online in Estonia 2020-2022
Percentage of individuals who purchased food and beverages online in the past three months in Estonia from 2020 to 2022
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Basic Statistic
Share of individuals who shopped for electronics online in the Baltics 2022
Share of individuals who shopped for electronics online in the Baltics 2022
Share of population that had shopped online for consumer electronics and household appliances in the past three months in the Baltics in 2022, by country
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Basic Statistic
Share of individuals buying reading materials online in Estonia 2020-2022
Share of individuals buying reading materials online in Estonia 2020-2022
Percentage of individuals who purchased printed books, magazines, and newspapers online over the past three months in Estonia from 2020 to 2022
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Basic Statistic
Share of construction enterprises selling online in Estonia 2011-2022
Share of construction enterprises selling online in Estonia 2011-2022
Share of construction enterprises that sold online in Estonia from 2011 to 2022
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Basic Statistic
E-commerce share of construction enterprise revenue in Estonia 2016-2022
E-commerce share of construction enterprise revenue in Estonia 2016-2022
Share of e-commerce in total revenue of construction enterprises in Estonia from 2016 to 2022
Delivery
5
- Premium Statistic Courier, express and parcel (CEP) market volume in Estonia 2014-2021
- Premium Statistic Market leaders in out of home (OOH) delivery services in Estonia 2022
- Premium Statistic Annual revenue of Omniva 2019-2022
- Premium Statistic Omniva: distribution of revenue by service 2019-2022
- Premium Statistic Number of packages delivered by Omniva 2021-2022
Delivery
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Premium Statistic
Courier, express and parcel (CEP) market volume in Estonia 2014-2021
Courier, express and parcel (CEP) market volume in Estonia 2014-2021
Courier, express and parcel (CEP) market volume in Estonia from 2014 to 2021 (in million parcels)
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Premium Statistic
Market leaders in out of home (OOH) delivery services in Estonia 2022
Market leaders in out of home (OOH) delivery services in Estonia 2022
Market leaders in out of home (OOH) delivery services in Estonia in 2022 (in units)
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Premium Statistic
Annual revenue of Omniva 2019-2022
Annual revenue of Omniva 2019-2022
Annual sales revenue of Omniva between 2019 and 2022 (in million euros)
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Premium Statistic
Omniva: distribution of revenue by service 2019-2022
Omniva: distribution of revenue by service 2019-2022
Omniva: distribution of revenue by service from 2019 to 2022
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Premium Statistic
Number of packages delivered by Omniva 2021-2022
Number of packages delivered by Omniva 2021-2022
Number of packages delivered by Omniva from 2021 to 2022 (in million units)
E-commerce payments
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Premium Statistic
Number of e-commerce transactions in Estonia monthly 2020-2022
Number of e-commerce transactions in Estonia monthly 2020-2022
Number of e-commerce payments in Estonia from January 2020 to December 2022 (in 1,000s)
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Premium Statistic
E-commerce transaction value in Estonia monthly 2020-2022
E-commerce transaction value in Estonia monthly 2020-2022
Transaction value of e-commerce payments in Estonia from January 2020 to December 2022 (in million euros)
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Premium Statistic
Preferred e-commerce payment methods in Estonia 2023
Preferred e-commerce payment methods in Estonia 2023
Most popular e-commerce payment methods in Estonia in 2023
Consumer behavior
10
- Premium Statistic Online shopping in Estonia 2023, by device type
- Premium Statistic Frequency of internet purchases in Estonia 2022
- Basic Statistic Online shopping frequency in Estonia 2021, by age group
- Premium Statistic Online shopping frequency in Estonia 2023, by product category
- Premium Statistic Most important factors when shopping online in Estonia 2021
- Basic Statistic Most common problems when shopping online in Estonia 2021
- Premium Statistic Perceived barriers to online shopping in Estonia 2021
- Premium Statistic Most returned items by online shoppers in Estonia 2023
- Premium Statistic Leading return methods for online purchases in Estonia 2021
- Premium Statistic Preferred e-commerce delivery locations in Estonia 2023
Consumer behavior
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Premium Statistic
Online shopping in Estonia 2023, by device type
Online shopping in Estonia 2023, by device type
Most used devices for online shopping in Estonia in the summer of 2023
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Premium Statistic
Frequency of internet purchases in Estonia 2022
Frequency of internet purchases in Estonia 2022
Frequency of purchases over the internet in Estonia in 2022
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Basic Statistic
Online shopping frequency in Estonia 2021, by age group
Online shopping frequency in Estonia 2021, by age group
Frequency of e-commerce purchases in the past three months in Estonia in 2021, by age group
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Premium Statistic
Online shopping frequency in Estonia 2023, by product category
Online shopping frequency in Estonia 2023, by product category
How often do you order this type of goods online?
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Premium Statistic
Most important factors when shopping online in Estonia 2021
Most important factors when shopping online in Estonia 2021
Which of the following factors are important to you when shopping online for products?
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Basic Statistic
Most common problems when shopping online in Estonia 2021
Most common problems when shopping online in Estonia 2021
Most common problems encountered when making internet purchases in Estonia in 2021
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Premium Statistic
Perceived barriers to online shopping in Estonia 2021
Perceived barriers to online shopping in Estonia 2021
Perceived barriers to online shopping in Estonia in 2021
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Premium Statistic
Most returned items by online shoppers in Estonia 2023
Most returned items by online shoppers in Estonia 2023
Return rate in e-commerce in Estonia in 2023, by product category
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Premium Statistic
Leading return methods for online purchases in Estonia 2021
Leading return methods for online purchases in Estonia 2021
Which of the following online purchases’ return methods or points have you used?
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Premium Statistic
Preferred e-commerce delivery locations in Estonia 2023
Preferred e-commerce delivery locations in Estonia 2023
Most common shipping locations among e-shoppers in Estonia in 2023
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