Global brand value of Chanel from 2017 to 2021

In 2021, Chanel’s worldwide brand value amounted to approximately 13.2 billion U.S. dollars, a slight decrease on the previous year likely due to the impact of the pandemic. The worldwide brand value of Chanel experienced a positive trend in the time period between 2017 and 2020, and recorded the biggest growth in 2019 when it jumped from 5.9 billion U.S. dollars to almost 11.5 billion U.S. dollars.

One hundred years of success

Chanel, a century-old fashion house based in Neuilly-sur-Seine, France, produces high-fashion clothing as well as luxury items and accessories, most notably the popular fragrance Chanel No. 5. The company is one of the most valuable luxury brands worldwide, alongside other luxury fashion giants such as Louis Vuitton, Hermes, and Gucci. Chanel’s value correlates with its wide popularity. Among U.S. consumers, the company was one of the top well-known luxury fashion & accessory brands.

Continuous growth

The popular French fashion house experienced uninterrupted growth in revenues in recent years as well as a steep increase in brand development. In 2019, Chanel also featured among the fastest growing luxury brands.