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Behavior of luxury shoppers related to social media Asia 2022

Published by S. Ganbold, May 31, 2022
According to a survey among affluent consumers in Asia in 2022, 51.3 percent of the respondents followed a brand on social media in the past three months. In addition, 14.9 percent of the respondents sent a private message to a brand on social media in the past thee months.

Behavior of luxury shoppers related to social media in Asia in 2022

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Source

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In cooperation with
Altiant
Release date

April 2022

Region

Asia

Survey time period

Q1 2022

Number of respondents

154 respondents

Age group

18 years and older

Special properties

affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore

Supplementary notes

This question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"

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Statistics on " Social commerce in Southeast Asia "

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Statistics on Social commerce in Southeast Asia

Overview

5

Social media integration

7

Shopping experience

5

Consumer behavior

4

Further related statistics

21

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Topics

Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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