According to a survey among affluent consumers in Asia in 2023, 51.5 percent of the respondents followed a brand on social media in the past three months. In addition, 19.5 percent of the respondents sent a private message to a brand on social media in the past three months.
Behavior of luxury shoppers related to social media in Asia as of third quarter 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore
Supplementary notes
This question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Altiant. (October 29, 2023). Behavior of luxury shoppers related to social media in Asia as of third quarter 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. "Behavior of luxury shoppers related to social media in Asia as of third quarter 2023." Chart. October 29, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. (2023). Behavior of luxury shoppers related to social media in Asia as of third quarter 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. "Behavior of Luxury Shoppers Related to Social Media in Asia as of Third Quarter 2023." Statista, Statista Inc., 29 Oct 2023, https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant, Behavior of luxury shoppers related to social media in Asia as of third quarter 2023 Statista, https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/ (last visited September 01, 2024)
Behavior of luxury shoppers related to social media in Asia as of third quarter 2023 [Graph], Altiant, October 29, 2023. [Online]. Available: https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/