Behavior of luxury shoppers related to social media Asia 2023

Published by S. Ganbold, Nov 14, 2023
According to a survey among affluent consumers in Asia in 2023, 51.5 percent of the respondents followed a brand on social media in the past three months. In addition, 19.5 percent of the respondents sent a private message to a brand on social media in the past three months.

Behavior of luxury shoppers related to social media in Asia as of third quarter 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

October 2023

Region

Asia

Survey time period

Q3 2023

Number of respondents

3,392 respondents

Age group

18 years and older

Special properties

affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore

Supplementary notes

This question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Social commerce in Indonesia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social commerce in Indonesia

Overview

6

Social commerce usage

7

Social commerce platforms

7

Live shopping

7

Consumer behavior and preferences

5

Further Content: You might find this interesting as well

Topics

Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu