Online luxury shopping via mobile by age Asia 2021

The use of mobile devices and tablets for online luxury shopping has generally grown in popularity among Asian consumers in the time period between the third quarter of 2018 and the second quarter of 2021. The use of mobile devices for luxury goods and service purchases peaked around the time of the onset of the coronavirus pandemic for younger generations, with 61 percent of those surveyed stating they have used their mobile devices for their luxury purchases.

Share of affluent consumers purchasing luxury brands and services via mobile devices in Asia from 3rd quarter of 2018 to 2nd quarter 2021, by age group

Characteristic	18 - 39	40+
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Release date

July 2021

More information

Region

Asia

Survey time period

Q3 2018 to Q2 2021

Number of respondents

159 respondents

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

* Respondents were from China, Hong Kong, Japan, and Singapore

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"

The survey for the most recent quarter took place between April - June 2021.

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