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Willingness of affluent consumers to pay more for sustainable luxury Asia 2022

Published by S. Ganbold, May 31, 2022
According to a survey among affluent consumers in Asia in 2022, 4.5 percent of the respondents were willing to pay over 25 percent more for sustainable luxury products. On the other hand, 14.3 percent of the respondents were not prepared to pay any more.

Willingness of affluent consumers to pay more for sustainable luxury in Asia in 2022

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Source

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In cooperation with
Altiant
Release date

April 2022

Region

Asia

Survey time period

Q1 2022

Number of respondents

154 respondents

Age group

18 years and older

Special properties

affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore

Supplementary notes

This question was phrased by the source as follows: "Would you be prepared to pay more for a product which positions itself as sustainable luxury? If so, how much more would you pay?"

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