With a market size of almost 35 billion yuan in 2020, the digital reading sector was a mere fraction in the 900-billion-yuan worth digital publishing industry in China. With an increasing protection of IP, the digital publishing business was projected to expand steadily in the next couple of years in China.
Digital reading market in China cannot boast of being as large as other online sectors like video and gaming. Yet, the nation houses about 460 million online readers, with about 26 million literary works available on the internet in 2020. More and more internet authors and writers have also emerged within this market over the years, grossing almost 10 million in 2019. With the coronavirus pandemic having restricted people to their homes, the frequency of online reading as a pastime has increased. It remains to be seen if the trend continues to grow in the days after the pandemic.
Market size of digital reading in China from 2016 to 2020
(in billion yuan)
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Xinhua News Agency. (April 16, 2021). Market size of digital reading in China from 2016 to 2020 (in billion yuan) [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/1020316/china-digital-reading-market-size/
Xinhua News Agency. "Market size of digital reading in China from 2016 to 2020 (in billion yuan)." Chart. April 16, 2021. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/1020316/china-digital-reading-market-size/
Xinhua News Agency. (2021). Market size of digital reading in China from 2016 to 2020 (in billion yuan). Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/1020316/china-digital-reading-market-size/
Xinhua News Agency. "Market Size of Digital Reading in China from 2016 to 2020 (in Billion Yuan)." Statista, Statista Inc., 16 Apr 2021, https://www.statista.com/statistics/1020316/china-digital-reading-market-size/
Xinhua News Agency, Market size of digital reading in China from 2016 to 2020 (in billion yuan) Statista, https://www.statista.com/statistics/1020316/china-digital-reading-market-size/ (last visited June 30, 2022)