Digital reading market size in China 2016-2019
With a market size of almost 29 billion yuan in 2018, the digital reading sector was a mere fraction in Chinese digital publishing industry. That year, the digital publishing business in China raked in over 830 billion yuan of revenue and was projected to expand steadily in the next couple of years.
Significant revenue generators
Of the overall digital reading revenue earned in 2018, a major chunk was contributed by subscriptions while copyrights accounted for about 11.1 percent of the earnings. Literature has been the most popular e-Book genre among Chinese readers. Some of the prominent online literature companies included Tencent-backed China Literature (Yuewan), Zhangyue, and Shuqi.
China’s e-readership
Digital reading market in China cannot boast of being as large as other online sectors like video and gaming. Yet, the nation houses about 455 million online readers, with more than 24 million literary works available on the internet in 2018. More and more internet authors and writers have also emerged within this market over the years, grossing over 8.7 million in 2018. With the coronavirus pandemic having restricted people to their homes, the frequency of online reading as a pastime has increased. It remains to be seen if the trend continues to grow in the days after the pandemic.
Significant revenue generators
Of the overall digital reading revenue earned in 2018, a major chunk was contributed by subscriptions while copyrights accounted for about 11.1 percent of the earnings. Literature has been the most popular e-Book genre among Chinese readers. Some of the prominent online literature companies included Tencent-backed China Literature (Yuewan), Zhangyue, and Shuqi.
China’s e-readership
Digital reading market in China cannot boast of being as large as other online sectors like video and gaming. Yet, the nation houses about 455 million online readers, with more than 24 million literary works available on the internet in 2018. More and more internet authors and writers have also emerged within this market over the years, grossing over 8.7 million in 2018. With the coronavirus pandemic having restricted people to their homes, the frequency of online reading as a pastime has increased. It remains to be seen if the trend continues to grow in the days after the pandemic.
