Digital reading market size in China 2016-2020
With a market size of almost 35 billion yuan in 2020, the digital reading sector was a mere fraction in the 900-billion-yuan worth digital publishing industry in China. With an increasing protection of IP, the digital publishing business was projected to expand steadily in the next couple of years in China.
Significant revenue generators
Of the overall digital reading revenue earned, a major chunk was contributed by subscriptions while copyrights accounted for about 12 percent of the earnings. Literature has been the most popular e-Book genre among Chinese readers. Some of the prominent online literature companies included Tencent-backed China Literature (Yuewan), Zhangyue, and Shuqi.
China’s e-readership
Digital reading market in China cannot boast of being as large as other online sectors like video and gaming. Yet, the nation houses about 460 million online readers, with about 26 million literary works available on the internet in 2020. More and more internet authors and writers have also emerged within this market over the years, grossing almost 10 million in 2019. With the coronavirus pandemic having restricted people to their homes, the frequency of online reading as a pastime has increased. It remains to be seen if the trend continues to grow in the days after the pandemic.
Significant revenue generators
Of the overall digital reading revenue earned, a major chunk was contributed by subscriptions while copyrights accounted for about 12 percent of the earnings. Literature has been the most popular e-Book genre among Chinese readers. Some of the prominent online literature companies included Tencent-backed China Literature (Yuewan), Zhangyue, and Shuqi.
China’s e-readership
Digital reading market in China cannot boast of being as large as other online sectors like video and gaming. Yet, the nation houses about 460 million online readers, with about 26 million literary works available on the internet in 2020. More and more internet authors and writers have also emerged within this market over the years, grossing almost 10 million in 2019. With the coronavirus pandemic having restricted people to their homes, the frequency of online reading as a pastime has increased. It remains to be seen if the trend continues to grow in the days after the pandemic.
