It was not until the late 1980s during a time of extensive economic reform that the media industry in China was opened up to private investment. Since then considerable momentum in market growth has developed, which has been maintained. According to PwC estimates, the value of the entertainment and media market in China has reached nearly 121 billion U.S. dollars in 2012 and will continue to display double-digit growth rates, reaching approximately 192.5 billion in 2016. The China Media Report ranking of Chinese media subsectors indicates that the strongest media channels are mobile services with a market share of 25 percent, followed by TV with 23.5 percent and internet services with 16.7 percent.
With an average reach of about 89.3 percent in 2012, television remains the medium with the strongest penetration rate in China. Media Partners Asia has estimated that the revenue of the TV industry in China will reach 33.6 billion U.S. dollars in 2017, based on 2012 revenue figures of over 21 billion U.S. dollars. These figures not only take into account a growth in advertising revenue, but also an increase of pay TV subscription revenues, which PwC estimates will almost double.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.