Media Industry in China - Statistics & Facts

It was not until the late 1980s during a time of extensive economic reform that the media industry in China was opened up to private investment. Since then considerable momentum in market growth has developed, which has been maintained. According to PwC estimates, the value of the entertainment and media market in China has reached nearly 230 billion U.S. dollars in 2018 and will continue to grow, reaching approximately 264 billion in 2020. Like other more developed economies, tradition media is declining in Chinese market, while social media is thriving.

Print media
The newspaper industry has seen moderate decrease over the past years. The number of newspapers was steadily falling each year. The average newspaper reach in China retracted to 19 percent, down from 52 percent in 2010. In comparison to newspapers, magazines are showing better performance with an rising number of publications in the past decade. Its daily reach resided at around 29 percent. Many printed media has established its own social media accounts.

Broadcast media
With an average daily reach of about 74 percent in 2018, television remains the traditional medium with the strongest penetration rate in China. In 2017, the Chinese radio industry was counted as one of the fastest growing radio markets worldwide with a revenue of 3.39 billion U.S. dollars. Despite advertisers are investing more on the new marketing mediums, the combined revenue of radio and television networks is rising to reach almost 700 billion yuan in 2018.

Social media
In 2019, social media sector is estimated to account for 11.3 percent of the whole advertising market, nearly a double compared to four years ago. With a double-digit growth of annual ad spending, social media contributed around 37.5 billion yuan to the ad industry. The future of social media is rather promising in China, as consumers are highly engaged with internet and social media.

Interesting statistics

In the following 5 chapters, you will quickly find the 24 most important statistics relating to "Media Industry in China".

Media in China

Dossier on the topic

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Media Industry in China" and take you straight to the corresponding statistics.

TV & radio

Newspapers & magazines


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