Main sources for toy information in China 2018

This statistic shows the results of a survey about the information channels popular among parents when purchasing toys for children in China as of the end of 2018. During the survey period, around 69 percent of the surveyed Chinese parents said they sought out toy information on local shopping websites.

Preferred channels to seek out information about toys among parents in China as of December 2018

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Release date

July 2019



Survey time period

October to December 2018

Number of respondents

2,000 parents

Age group

20-50 years

Special properties

in 16 cities

Method of interview

Online survey

Supplementary notes

Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject.
Among 2,000 respondents, 1,000 parents with sons and 1,000 parents with daughters were surveyed.

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Statistics on "Toy industry in the United Kingdom (UK)"

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