Omnichannel performance ranking of children's goods retailers in Russia 2021

Published by A. Melkadze, Nov 3, 2023
Detsky Mir was the leading retailer of children's goods in Russia in 2021 by overall omnichannel performance, scoring 31.51 points. It was followed by Dochki-Sinochiki, which scored 23.95 points. The retailers were evaluated by such indicators as customer experience, interaction with technology, order receipt, and finance.

Ranking of major children's goods retailers in Russia in 2021, by omnichannel performance (in points)

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Release date

November 2021

Region

Russia

Survey time period

2021

Supplementary notes

The ranking is based on the largest Russian retailers engaged in online and offline sales. Retailers were assessed based on the following criteria: customer experience, interaction with technology, order receipt, and finance. For more information on the methodology please visit the website of the ranking.

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