According to a survey in South Korea in 2020, Kyochon was the most popular Korean fried chicken brand among Millennials and Gen Z in South Korea with 43.2 brand power index (BPI) points. BHC, BBQ, and Koobne formed the second tier of popular chicken brands with BPI scores in the thirties.
Most popular fried chicken brands among Millennials and Gen Z in South Korea in 2020
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 30, 2020). Most popular fried chicken brands among Millennials and Gen Z in South Korea in 2020 [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/1028985/south-korea-most-popular-korean-fried-chicken-brands-by-young-people/
Univ Tomorrow. "Most popular fried chicken brands among Millennials and Gen Z in South Korea in 2020." Chart. October 30, 2020. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/1028985/south-korea-most-popular-korean-fried-chicken-brands-by-young-people/
Univ Tomorrow. (2020). Most popular fried chicken brands among Millennials and Gen Z in South Korea in 2020. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/1028985/south-korea-most-popular-korean-fried-chicken-brands-by-young-people/
Univ Tomorrow. "Most Popular Fried Chicken Brands among Millennials and Gen Z in South Korea in 2020." Statista, Statista Inc., 30 Oct 2020, https://www.statista.com/statistics/1028985/south-korea-most-popular-korean-fried-chicken-brands-by-young-people/
Univ Tomorrow, Most popular fried chicken brands among Millennials and Gen Z in South Korea in 2020 Statista, https://www.statista.com/statistics/1028985/south-korea-most-popular-korean-fried-chicken-brands-by-young-people/ (last visited August 08, 2022)