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Popular fried chicken brands among Millennials and Gen Z South Korea 2020

According to a survey in South Korea in 2020, Kyochon was the most popular Korean fried chicken brand among Millennials and Gen Z in South Korea with 43.2 brand power index (BPI) points. BHC, BBQ, and Koobne formed the second tier of popular chicken brands with BPI scores in the thirties.

Most popular fried chicken brands among Millennials and Gen Z in South Korea in 2020

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Source

Release date

October 2020

Region

South Korea

Survey time period

July 24 to August 15, 2020

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*MZ-BPI (Millennial-Z Brand Power Index) = 0.1854*F + 0.7083*L + 0.1062*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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