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Most popular dating apps among Millennials and Generation Zs South Korea 2019

According to a survey in South Korea in 2019, Amanda was the most popular dating app among Millennials and Generation Zs (aged 19 to 34) in South Korea with 33.7 brand power index (BPI) points. The second most popular service was Tinder with around 17 points, half that of Amanda.

Dating app market in South Korea

Younger generations, who may be reluctant to communicate face to face, are increasingly looking for social dating apps. Young people tend to prefer social dating apps as they can easily get recommended to a wide variety of partners. The dating app market in South Korea stood at around 200 billion South Korean won in 2018 and was expected to grow to 500 billion won in two to three years. Next Match, the operator of the leading dating app Amanda, is strengthening its position through cooperation with its competitors.

Millennials and Gen Z

Millennials and Generation Z are leading new trends across the industry with a completely different mindset and consumption behaviors to older generations. Depending on media usage, millennials are also called digital nomads and gen Z are called digital natives. They tend to focus on themselves, pursue their own style, and avoid uncomfortable communication. New digital trends, such as customized living spaces and simplified cooking and food handling, are also emerging due to their practicality and convenience.

Most popular dating apps among Millennials and Generation Zs in South Korea as of July 2019

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Source

Release date

October 2019

Region

South Korea

Survey time period

July 23 to July 30, 2019

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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Statistics on "Love and sex in South Korea"

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