According to a survey in South Korea in 2020, Amanda was the most popular dating app among Millennials and Gen Z in South Korea with 25.3 brand power index (BPI) points. The second and third most popular services were Tinder and WIPPY, with both having around 19 points.
Dating app market in South Korea
Younger generations, who may be reluctant to communicate face to face, are increasingly looking for social dating apps. Young people tend to prefer social dating apps as they can easily get recommended to a wide variety of partners. The dating app market in South Korea stood at around 200 billion South Korean won in 2018 and was expected to grow to 500 billion won in two to three years. Next Match, the operator of the leading dating app Amanda, is strengthening its position through cooperation with its competitors.
Millennials and Gen Z
Millennials and Generation Z are leading new trends across the industry with a completely different mindset and consumption behaviors to older generations. Depending on media usage, millennials are also called digital nomads and gen Z are called digital natives. They tend to focus on themselves, pursue their own style, and avoid uncomfortable communication. New digital trends, such as customized living spaces and simplified cooking and food handling, are also emerging due to their practicality and convenience.
Most popular dating apps among Millennials and Gen Z in South Korea in 2020
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F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 30, 2020). Most popular dating apps among Millennials and Gen Z in South Korea in 2020 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1029131/south-korea-most-popular-dating-apps-by-young-people/
Univ Tomorrow. "Most popular dating apps among Millennials and Gen Z in South Korea in 2020." Chart. October 30, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1029131/south-korea-most-popular-dating-apps-by-young-people/
Univ Tomorrow. (2020). Most popular dating apps among Millennials and Gen Z in South Korea in 2020. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1029131/south-korea-most-popular-dating-apps-by-young-people/
Univ Tomorrow. "Most Popular Dating Apps among Millennials and Gen Z in South Korea in 2020." Statista, Statista Inc., 30 Oct 2020, https://www.statista.com/statistics/1029131/south-korea-most-popular-dating-apps-by-young-people/
Univ Tomorrow, Most popular dating apps among Millennials and Gen Z in South Korea in 2020 Statista, https://www.statista.com/statistics/1029131/south-korea-most-popular-dating-apps-by-young-people/ (last visited September 01, 2024)
Most popular dating apps among Millennials and Gen Z in South Korea in 2020 [Graph], Univ Tomorrow, October 30, 2020. [Online]. Available: https://www.statista.com/statistics/1029131/south-korea-most-popular-dating-apps-by-young-people/