According to a survey in South Korea in 2019, Jeju Air was the most popular domestic low-cost carrier among Millennials and Generation Zs (aged 19 to 34) in South Korea with 54.3 brand power index (BPI) points in 2019. Jeju Air was followed by Jin Air with around 47 points, then T'way Air with around 40 points.
Most popular domestic low-cost carriers (LCCs) among Millennials and Gen Z in South Korea as of July 2019
*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 29, 2019). Most popular domestic low-cost carriers (LCCs) among Millennials and Gen Z in South Korea as of July 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1029522/south-korea-most-popular-domestic-lccs-by-young-people/
Univ Tomorrow. "Most popular domestic low-cost carriers (LCCs) among Millennials and Gen Z in South Korea as of July 2019." Chart. October 29, 2019. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1029522/south-korea-most-popular-domestic-lccs-by-young-people/
Univ Tomorrow. (2019). Most popular domestic low-cost carriers (LCCs) among Millennials and Gen Z in South Korea as of July 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1029522/south-korea-most-popular-domestic-lccs-by-young-people/
Univ Tomorrow. "Most Popular Domestic Low-cost Carriers (Lccs) among Millennials and Gen Z in South Korea as of July 2019." Statista, Statista Inc., 29 Oct 2019, https://www.statista.com/statistics/1029522/south-korea-most-popular-domestic-lccs-by-young-people/
Univ Tomorrow, Most popular domestic low-cost carriers (LCCs) among Millennials and Gen Z in South Korea as of July 2019 Statista, https://www.statista.com/statistics/1029522/south-korea-most-popular-domestic-lccs-by-young-people/ (last visited November 13, 2024)
Most popular domestic low-cost carriers (LCCs) among Millennials and Gen Z in South Korea as of July 2019 [Graph], Univ Tomorrow, October 29, 2019. [Online]. Available: https://www.statista.com/statistics/1029522/south-korea-most-popular-domestic-lccs-by-young-people/