Shopping channel preference among U.S. millennials & Gen Z for groceries 2023

Published by
D. Tighe,
May 16, 2023
In 2023, roughly the same percentage of Gen Z consumers in the United States (over 40 percent) said they would prefer to do most of their grocery shopping online as well as offline. Millennials, however, were more keen on shopping mostly online for groceries, given the choice.

Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for groceries in the United States in 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

May 2023

Region

United States

Survey time period

January to March, 2023

Number of respondents

minimum 1,000*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.

The release date is the date of access.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Food shopping behavior in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Food shopping behavior in the U.S.

Store selection

6

Shopping trips

4

Food expenditure

6

Food inflation

6

Factors influencing the purchase decision

7

Grocery shopping online

5

Further Content: You might find this interesting as well

Topics

Food shopping behavior in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorFood shopping behavior in CanadaOnline grocery shopping in the United Kingdom (UK)
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu