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Expected spending on the holiday season in the U.S. 2020, by generation

Millennials were planning to spend the most on themselves and others during the holiday season in the United States in 2020. The generational cohort were expecting to spend 1,367 U.S. dollars on average, with their younger counterparts, Generation Z, planning to spend 797 U.S. dollars on the festive period.

Planned expenditure on the holiday season in the United States in 2020, by generation

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Release date

October 2020


United States

Survey time period


Number of respondents

1,023 respondents

Supplementary notes

The source did not provide the exact survey date.
Original survey question: "Thinking about the forthcoming 2020 holiday season, how much in total do you plan to spend on others and yourself?"

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