Top areas needing to adjust to generational shifts for marketers in the U.S. 2023

Published by
Michele Majidi,
May 6, 2024
During a September 2023 survey among in-house marketing decision-makers in the United States, 61 percent of respondents said changes were necessary in the area of quality in order to keep up with generational shifts. Sustainability was cited by 55 percent of the interviewees.

Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023

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Sources

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Release date

December 2023

Region

United States

Survey time period

September 2023

Number of respondents

500 respondents

Special properties

among marketing decision makers based with in-house roles at companies belonging to various industry sectors

Method of interview

Online survey

Citation formats
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Statistics on " Sustainability in advertising & marketing in the U.S. "

The most important statistics
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Other statistics that may interest you Sustainability in advertising & marketing in the U.S.

Overview

5

Environmental impact and emissions

5

Marketer use

7

Consumer insights

7

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