News brand trust in Denmark 2023

Published by
Amy Watson,
Jun 27, 2023
DR News was the news brand which had highest level of trust among Danes who were using it in 2023, with 83 percent of the respondents stating to trust it. TV2 Nyhederne came in second, with 79 percent. Meanwhile, Ekstra Bladet was the least trusted among those brands included in the survey.

Trust in news brands in Denmark in 2023

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Release date

June 2023

Region

Denmark

Survey time period

January to February, 2023

Number of respondents

2,033 respondents

Special properties

Respondents who use the brand

Method of interview

Online survey

Supplementary notes

The source adds the following information: "Trust = % scored 6-10 on 10-point scale, Don’t trust = 0-4, Neither = 5."

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Overview

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