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Wearable tech brand awareness South Korea 2022

Brand awareness of smartwatch or wearable fitness/activity trackers in South Korea as of September 2022

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Source

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In cooperation with
Rakuten Insight
Release date

October 2022

Region

South Korea

Survey time period

September 8 to 30, 2022

Number of respondents

4,077 respondents

Age group

16 years and older

Special properties

consumers that do not own smartwatches or wearable fitness/activity trackers

Method of interview

Online survey

Supplementary notes

Original question: "If no, which of these brands' wearable products do you know of?"
Multiple answers were possible.

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Statistics on Wearables

Overview

4

Segments

7

Companies

7

Consumption

5

Further related statistics

20
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