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Wearables shipments worldwide market share by vendor 2014-2019

The wearable device industry is dominated by Apple, Xiaomi, Samsung and Fitbit. Apple has the highest market share of wearable device unit shipments worldwide with 31.7 percent as of 2019. Prior to Apple becoming the leading wearable devices vendor in 2017, Fitbit was the market leader with market shares close to 40 percent.

North America and Asia Pacific: leading wearable regions

    Worldwide revenue of wearable devices has been increasing since 2016, and is expected to grow more than four times in size by 2022. By region, North America is forecast to have the most 5G connections made using wearable devices, followed by Asia Pacific. Combined, both regions are projected to account for around 70 percent of the wearable 5G connections worldwide in the following years.

Hearables and smartwatches driving the growth of wearables

   Within the space of a decade, worldwide unit shipments of wearable devices are forecast to grow dramatically. Hearables and smartwatches are forecast to be the largest wearable device categories in the next few years, with the hearable market growing much faster than smartwatches. Behind the growth of hearables is an increased level of innovation- high quality microphones and speakers embedded within the devices- allowing users to be able to interact with virtual assistants such as Apple’s Siri and the Google Assistant.

Market share of wearables unit shipments worldwide by vendor from 2014 to 2019

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Release date

March 2020



Survey time period

2014 to 2019

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Statistics on "Wearables"

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