Mobile game sales revenue share in China's gaming market 2012-2019

Over the past decade, the Chinese mobile gaming market has developed by leaps and bounds, accounting for almost 70 percent of China’s total gaming sales revenue in 2019. The sector was estimated to continue to grow further by double digits in the next few years.

A mobile game wonderland

The most populous country in the world has a huge mobile gamer base. In fact, over half of the Chinese population would be playing mobile games by 2020, accounting for the majority of game users in the domestic market. This gaming community is not only massive but also more engaged compared to other markets. In general, Chinese mobile gamers played at least once per day with an average session lasting for about ten minutes. The users were also willing to spend money in games, which was reflected by a rising average revenue per user (ARPU) in the previous few years.

Lucrative yet challenging

Due to strict regulations and cultural gaming preferences in China, international gaming giants often struggle to compete with domestic rivals. In this context, Tencent remained the leading mobile game publisher in the Chinese arena. In 2019, industry experts estimated that the entertainment tycoon earned around 4.5 million yuan each month from its top ten mobile games. That year, Tencent’s bestselling mobile game Honour of Kings amassed over 150 million monthly active users during Chinese New Year. The enterprise had extended its footprint to the mobile e-sports sector and quickly controlled a major market share.

Share of sales revenue of the mobile games in the gaming industry in China from 2012 to 2019

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Sources

Release date

December 2019

Region

China

Survey time period

2012 to 2019

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