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Gaming in China - statistics & facts

The gaming industry has developed in leaps and bounds in China. With almost 665 million players who spent over 278 billion yuan on video games, China boasts the world's most lucrative gaming market. On one side, rising consumer spending and active investment activities have effectively spurred game entertainment and home console industry development. Given that Chinese authorities have announced stricter regulations in recent years, China’s gaming dominance is expected be overtaken by the United States.

The gaming scene in China

Over the last decade, China’s gaming revenue saw over an eight-fold hike and passed the 278 billion yuan mark in 2020. It comes as no surprise that mobile games have become the industry pillar because of their immense popularity. A significant chunk of the new games launched in China were mobile games. In terms of gaming revenue, mobile games ranked first, controlling over 75 percent of market share in 2020. Client games took up the second place with a market share of about 20 percent. Browser-based, home console, and other games accounted for only five percent altogether. In terms of genres, role-playing games remained the lead, while card games were on the rise.

Who are hitting the gold coins?

Due to challenging regulations and cultural gaming preferences, it is relatively hard for international gaming giants to succeed behind the Great Firewall. In this context, Tencent remained the leading game publisher in the Chinese arena, holding more than half of the market share in 2019. Its Honor of Kings, Peacekeeper Elite, and PUBG Mobile have been long in the highest-grossing chart. In contrast, Tencent’s imminent domestic rival NetEase occupied a market share of about 17 percent with well-known games like Life After and Minecraft. Other relatively new entrants like 37 Interactive Entertainment and Perfect World have gained a toehold in the gaming market. It is worth noting that shifting content restrictions and game approvals have posed persistent challenges to all the game developers and publishers in China. In 2019, Chinese officials announced guidelines to curb video game addiction among gamers under 18.

Unlock the next level

In 2020, the number of gamers in China reached 665 million, showing a slowdown in growth after the peak in 2011. However, the rise of female gamers, eSports, and cloud gaming have proved to be viable new revenue streams. Industry experts projected that the Chinese gaming population would continue to expand in the coming few years, while technology advancements in 5G and augmented and virtual reality (AR/VR) would revolutionize the gaming experience.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Gaming in China".

Gaming in China

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Key figures

The most important key figures provide you with a compact summary of the topic of "Gaming in China" and take you straight to the corresponding statistics.

Industry revenue

Tencent and NetEase

Gamer perspectives


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