Large-scale retail: social media voice share France 2017

This statistic indicates a ranking of the major retail chains present on the French market between April and June 2017, according to the share of social media voice. Carrefour was at the top of this ranking with a share of voice on social networks of nearly 25 percent. Lidl accounted for just over 20 percent, while Aldi accounted for less than two percent.

Ranking of the main retail chains in France between April and June 2017, by social media voice share*

Characteristic	Share of social media voice
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Release date

September 2017

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Region

France

Survey time period

April 1, 2017 to June 14, 2017

Supplementary notes

* The share of voicing on social media is generally intended to measure the speech or the visibility of a brand compared to that of all brands in its sector of activity.

The source adds the following methodological information : " Dans cette étude Brandwatch, à l’aide de notre plateforme de social media intelligence Brandwatch Analytics, nous avons analysé les conversations social media autour de 16 chaînes de distribution alimentaire (GMS) opérant en France entre le 1er avril 2017 et le 14 juin 2017 (à l’exception de la section Aller au delà du verbatim : la reconnaissance d’images) : Aldi, Auchan, Carrefour, Cora, Franprix, Géant Casino, Intermarché, Leader Price, E.Leclerc, Lidl, Magasins U, Monoprix, Netto, Picard Surgelés, Simply Market et Supermarchés Casino. Via la fonction Rules , qui utilise des opérateurs booléens, nous avons segmenté les mentions obtenues en différentes catégories et thématiques."

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