Share of people planning to buy on Black Friday in France 2018

This statistic shows the proportion of French people who wanted to benefit from discounts during Black Friday in 2018. Almost half of the respondents were not interested in this commercial event, while about 20 percent intended to participate for the first time.

Do you intend this year to benefit from promotions on Black Friday to buy something?

Share of respondents
Yes, and I did it in previous years28%
Yes, it will be my first time21%
Don't know2%
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Release date

November 2018



Survey time period

October 24-25, 2018

Number of respondents

1,012 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Avez-vous l'intention de profiter cette année du Black Friday pour réaliser des achats"

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Statistics on "Economic Outlook France"

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