According to the survey conducted in 2021, around 90 percent of the surveyed 82 key department store operators in China said they collected consumer data to better understand consumer preferences. According to the source, almost all surveyed department store operators indicated that they have been collecting customer data by various means.
Leading purposes of collecting consumer data among key department store operators in China as of March 2021
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Fung Business Intelligence Centre . (March 31, 2021). Leading purposes of collecting consumer data among key department store operators in China as of March 2021 [Graph]. In Statista. Retrieved April 22, 2021, from https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/
Fung Business Intelligence Centre . "Leading purposes of collecting consumer data among key department store operators in China as of March 2021." Chart. March 31, 2021. Statista. Accessed April 22, 2021. https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/
Fung Business Intelligence Centre . (2021). Leading purposes of collecting consumer data among key department store operators in China as of March 2021. Statista. Statista Inc.. Accessed: April 22, 2021. https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/
Fung Business Intelligence Centre . "Leading Purposes of Collecting Consumer Data among Key Department Store Operators in China as of March 2021." Statista, Statista Inc., 31 Mar 2021, https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/
Fung Business Intelligence Centre , Leading purposes of collecting consumer data among key department store operators in China as of March 2021 Statista, https://www.statista.com/statistics/1069519/china-reasons-to-collect-consumer-data-among-key-department-store-operators/ (last visited April 22, 2021)