Reasons for drinking non-alcoholic beer in India 2019

According to Rakuten Insight about a survey on non-alcoholic beer consumption, a majority of respondents drank non-alcoholic beer to try it, making up over 29 percent. On the other hand, 2.5 percent of respondents were pregnant when they had consumed this variety of beer.
New flagship brands from beverage giants Coca-Cola and PepsiCo were set to compete with non-alcoholic beers in the Indian urban markets in 2019. Among many reasons, this was a result of a recent decrease in the consumption of carbonated beverages as well as in alcoholic beverages.

Reasons for non-alcoholic beer consumption in India as of October 2019

Share of respondents
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Source

Release date

November 2019

Region

India

Survey time period

October 2 to October 31, 2019

Number of respondents

6,356 respondents

Age group

21 years old and above

Supplementary notes

Original survey question: "Think about the last time you consumed non-alcoholic beer. What was your reason for drinking non-alcoholic beer then?"

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