The results of a survey carried out in October 2023 show that the majority of French consumers waits for Black Friday to make at least some Christmas gifts purchases. Only eight percent of respondents stated that they do not purchase Christmas gifts.
Do you wait for Black Friday to purchase Christmas gifts?
Characteristic
Share of respondents
Yes, for all Christmas gifts
18%
Yes, for some Christmas gifts
57%
No, I do not buy Christmas gifts during Black Friday
respondents who had previously stated that they intend to purchase something on Black Friday
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Multiple answers were allowed.
* The report's total number of surveyed participants amounted to a sample of 1,002 people, representative of the French population.
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Comarketing-News. (November 13, 2023). Do you wait for Black Friday to purchase Christmas gifts? [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/
Comarketing-News. "Do you wait for Black Friday to purchase Christmas gifts?." Chart. November 13, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/
Comarketing-News. (2023). Do you wait for Black Friday to purchase Christmas gifts?. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/
Comarketing-News. "Do You Wait for Black Friday to Purchase Christmas Gifts?." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/
Comarketing-News, Do you wait for Black Friday to purchase Christmas gifts? Statista, https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/ (last visited November 09, 2024)
Do you wait for Black Friday to purchase Christmas gifts? [Graph], Comarketing-News, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/
