Bimbo brand popularity Latin America 2019

In 2019, the brand popularity of Bimbo in Mexico reached 563 million Consumer Reach Points (CRP), while registering 40 million CRP in Colombia and 15 million in Argentina. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
In that year, Bimbo was bought on average around 28 times per household in Mexico, which made it the second most purchased FMCG brand in the North American country that year.

Popularity of the brand Bimbo in Latin America in 2019, by country (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2020

More information

Region

LAC

Survey time period

November 2018 to October 2019

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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