Maggi brand popularity Latin America 2019

In the Latin American region, the condiments and seasoning brand Maggi registered the highest popularity in Brazil, with 162 million Consumer Reach Points (CRP). Ecuador was the second most important Latin American market for the food brand, with 98 million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.

Popularity of the brand Maggi in Latin America in 2019, by country (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2020

More information

Region

LAC

Survey time period

November 2018 to October 2019

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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