Alcohol market in Hungary - statistics & facts

In recent years, the Hungarian alcohol market has been dominated by wine and beer, the two most consumed alcoholic beverages in the country. Consequently, beer sales have accounted for the biggest share of the revenue from alcoholic drinks, reaching a value of more than one billion U.S. dollars in 2020. When it comes to consumption, Hungarians drank 1.76 liters of beer between the summer of 2018 and 2019, and in 2018, per capita wine consumption reached 3.33 liters.

Hungary is home to several famous wine regions, such as Tokaj, Eger, and Villány, known for their sweet wines. When asked about their preferences, most Hungarians stated that they chose wines from Villány or Eger. In 2019, wine production in the country totaled 2.4 million hectoliters, of which 99 thousand came from Villány and a further 156 thousand hectoliters originated from the Eger wine region. That same year, Hungary’s most important export markets were Slovakia and Germany, and in terms of import, the value of wine imported from France and Italy was the highest.

The spirits industry generated revenue worth 720 million U.S. dollars in 2020 and this figure is expected to increase in the coming years. Since 2012, liqueurs and other spirits have accounted for the biggest share of the market’s revenue, followed by brandy and whiskey. In terms of distilled alcoholic beverages in Hungary, the country’s home-distilled spirit, palinka, deserves a special mention. The production of pálinka in Eastern Europe goes back to the Middle Ages, and in 2010, the Hungarian government liberalized its home distillation with the intention of preserving the tradition. The trend of pálinka production is still a growing one. In 2019, there were over 24.4 thousand pálinka distillation devices in use, and each year a rising number of distilleries offers private pálinka production services. However, the rising popularity of home distillation, together with the implementation of the Public Health Product and illegal distilling, inevitably lead to a decrease in the commercial market.

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Alcohol market in Hungary

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