Non-alcoholic beverages in Hungary - statistics & facts

Non-alcoholic beverages include a wide range of products, from fruit and vegetable juices to bottled water, carbonated soft drinks, hot drinks, and more. The non-alcoholic drinks market in Hungary has been growing in recent years and is expected to reach a revenue of 5.3 billion U.S. dollars by 2027, with soft drinks remaining the largest segment. While the retail sales value of non-alcoholic beverages has increased, their share in retail sales has slightly declined, reaching 2.67 percent as of 2022.

Soft drinks market

The revenue of the soft drinks market totaled 2.2 billion U.S. dollars in Hungary in 2022, of which carbonated beverages accounted for the highest share. In addition, according to Statista Market Insights, the revenue generated by the carbonated soft drinks market is forecast to reach 2.1 billion U.S. dollars by 2027. In terms of consumption, Hungarians drank approximately 1.1 billion liters of soft drinks in 2022, which marked a decrease compared to the previous year. Nevertheless, soft drink consumption figures are expected to follow an increasing trend over the upcoming years, with carbonated soft drinks remaining the most prominent segment. Diet soft drinks have been growing in popularity over the past period, as the market share of no or low-calorie soft drinks reached 11 percent in 2021, compared to seven percent recorded in 2017.

Leading brands

The Hungarian non-alcoholic drinks sector is still dominated by global brands, however, domestic players are strengthening their presence on the market. Based on household penetration, Coca-Cola was Hungary’s leading beverage brand in 2022, recording a 71 percent penetration rate. It was followed by the domestic mineral water brand, Szentkirályi, which reached over half of the country’s households. When it comes to social media presence, Topjoy, a brand of Maspex Olympos, recorded the highest number of followers on Facebook, while OXXO Energy Drink ranked second. At the same time, the most-subscribed beverage brand channel on YouTube belonged to Fanta Magyarország, which was followed by HELL Energy.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Flora Medve, Jun 12, 2023

Key insights

Retail sales of non-alcoholic beverages in Hungary
448m HUF
Non-alcoholic beverages' share in Hungary's retail sales
2.67%
Value of non-alcoholic beverage exports from Hungary
317m USD
Get more insights

Editor’s Picks Current statistics on this topic

Ranking of beverage brands in Hungary in 2022, by consumer reach points (CRP)

Consumer Goods & FMCG

Most popular beverage brands in Hungary 2022

Yearly amount of coffee consumed per capita in Hungary from 2010 to 2021 (in kilograms)

Coffee & Tea

Yearly amount of coffee consumed per capita in Hungary 2010-2021

Net revenue of Coca-Cola HBC in Hungary from 2014 to 2022 (in billion forints)

Carbonates

Net revenue of Coca-Cola HBC in Hungary 2014-2022

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Non-alcoholic beverages in Europe

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Market overview

8

Market overview

Soft drinks

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Soft drinks

Juices and nectars

5

Juices and nectars

Bottled water

5

Bottled water

Coffee

6

Coffee

Tea

7

Tea

Key players

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Key players

Leading brands

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Leading brands

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