The number of enterprises manufacturing soft drinks and bottled water has decreased since 2008 and amounted to 662 units in 2018. Coca-Cola HBC remained one of the most important companies operating in the field, recording a revenue of 138 billion forints in 2019. The same year, Coca-Cola was also the most popular beverage brand in the country based on the number of consumer reach points.
In 2019, Hungarians consumed 258 liters of non-alcoholic beverages per capita on average, namely 131 liters of mineral water, 87 liters of soft drinks and flavored water, 30 liters of juice, and 11 liters of iced tea. When it comes to mineral water, over the past years, the consumption of sparkling mineral water became less and less popular while the amount of still water consumed increased. As for soft drinks, 12 percent of Hungarians consumed them on a daily basis in 2019, but another 35 percent of the population never chose this type of beverage. At the same time, over eight percent of Hungarians drank 100 percent fruit juices once or even multiple times a day while 27 percent of consumers never did so.
Per-capita coffee consumption has been on the rise in the last few years, reaching 2.7 kilograms in 2019, with instant coffee and ground coffee accounting for the biggest share of the market. Consequently, the retail sales value of coffe has increased, peaking at 127 billion forints in 2020. However, tea consumption in the country has not undergone such growth, fluctuating between 18 and 23 decagrams per person over the past decade.