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E-commerce penetration rate in Russia 2014-2023

The electronic commerce penetration rate in Russia steadily expanded since 2014, and similar dynamics were forecasted for the coming years as well. The estimates foresaw that by 2023, the penetration rate would be 60 percent countrywide, which implied a nearly 25 percent growth compared to 2018 levels.

Penetration rate of e-commerce in Russia from 2014 to 2018 with a forecast until 2023*

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Release date

September 2019



Survey time period

2014 to 2018

Age group

16-55 years

Supplementary notes

* Data from 2014 to 2018 were based on a survey by GFK in collaboration with Yandex Market. The question asked was "Have you shopped online in the past six months?" The forecasted data were based of EWDN estimates.

** Forecast.

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Statistics on "E-commerce in Russia "

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