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Furniture & homeware: top 5 online stores in Germany in 2018, by net sales

This statistic presents a ranking of the most popular online stores in Germany in the furniture and homeware segment in 2018, sorted by annual net e-commerce sales.

For more information please visit ecommerceDB.com.

In 2018, market leader otto.de generated 1,1 billion U.S. dollars via the sale of furniture and homeware in Germany. The online store amazon.de was ranked second with a revenue of 440,2 million U.S. dollars.

Most popular online stores in the furniture and homeware segment in Germany in 2018, by e-commerce net sales

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Source

Release date

June 2019

Region

Germany

Survey time period

2019

Supplementary notes

The e-commerce market category “Furniture & Homeware” includes the online sale of furniture, kitchens and household goods such as kitchen and bathroom accessories, textile furnishings, lamps, decoration, candles, pottery and china. Electronic household appliances are not included in this market category.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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Statistics on "E-commerce in Germany"

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