Latin America: most purchased home care brands 2019, by buying frequency

In 2019, Bolívar was the home care brand that was purchased most frequently in Latin America, with its products bought an average of 16.4 times per household. That same year, Sapolio was the second most frequently purchased brand in the region, with products bought close to 12.1 times per household. Omo was at the top of the list in the general ranking of home care brands in the region in 2019.

Leading home care brands in Latin America in 2019, by household purchase frequency

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Sources

Release date

May 2020

Region

Central and South America, Mexico

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Supplementary notes

* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.

The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

You can find detailed information about the report's methodology here.

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