This statistic presents the leading twenty home care brands worldwide in 2018, ranked by consumer reach points. That year, Sunlight was the leading home care brand worldwide, with approximately 1.34 billion consumer reach points. Downy and Vim ranked in second and third place, with 1.32 billion and 1.04 billion consumer reach points, respectively.
Leading 20 home care brands worldwide in 2018, by household reach (in million Consumer Reach Points)*
52-week period between November 2017 and October 2018
Supplementary notes
* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.
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Statistics on "Household cleaning and laundry products market worldwide"
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Kantar Worldpanel. (May 15, 2019). Leading 20 home care brands worldwide in 2018, by household reach (in million Consumer Reach Points)* [Graph]. In Statista. Retrieved April 09, 2020, from https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. "Leading 20 home care brands worldwide in 2018, by household reach (in million Consumer Reach Points)*." Chart. May 15, 2019. Statista. Accessed April 09, 2020. https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. (2019). Leading 20 home care brands worldwide in 2018, by household reach (in million Consumer Reach Points)*. Statista. Statista Inc.. Accessed: April 09, 2020. https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. "Leading 20 Home Care Brands Worldwide in 2018, by Household Reach (in Million Consumer Reach Points)*." Statista, Statista Inc., 15 May 2019, https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel, Leading 20 home care brands worldwide in 2018, by household reach (in million Consumer Reach Points)* Statista, https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/ (last visited April 09, 2020)
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