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Most chosen home care brands worldwide in 2019, by consumer reach points

Published by Emma Bedford, Nov 24, 2020
This statistic presents the leading twenty home care brands worldwide in 2019, ranked by consumer reach points. That year, Vim was the leading home care brand worldwide, with approximately 1.42 billion consumer reach points. Downy and Sunlight ranked in second and third place, with 1.39 billion and 1.33 billion consumer reach points, respectively.

Leading 20 home care brands worldwide in 2019, by household reach (in million Consumer Reach Points)*

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Sources

Release date

May 2020

Region

Worldwide

Survey time period

2019

Supplementary notes

* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.

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