This statistic presents the leading twenty home care brands worldwide in 2021, ranked by consumer reach points. That year, Vim was the leading home care brand worldwide, with approximately 1.89 billion consumer reach points. Sunlight and Downy ranked in second and third place, with 1.39 billion and 1.29 billion consumer reach points, respectively.
Leading 20 home care brands worldwide in 2021, by household reach
(in million Consumer Reach Points)
* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here. Date of release is date of access.
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Kantar Worldpanel. (May 31, 2022). Leading 20 home care brands worldwide in 2021, by household reach (in million Consumer Reach Points) [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. "Leading 20 home care brands worldwide in 2021, by household reach (in million Consumer Reach Points)." Chart. May 31, 2022. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. (2022). Leading 20 home care brands worldwide in 2021, by household reach (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. "Leading 20 Home Care Brands Worldwide in 2021, by Household Reach (in Million Consumer Reach Points)." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel, Leading 20 home care brands worldwide in 2021, by household reach (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/945312/most-chosen-home-care-brands-worldwide/ (last visited July 01, 2022)
