Most chosen home care brands in the Europe 2017, by consumer reach points
Leading 20 home care brands ranked by consumer reach points* in Europe in 2017 (in millions)
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Europe in 2017. That year, Fairy was the leading brand for home care in Europe, with approximately 238 million consumer reach points. Lenor and Zewa ranked in second and third place, with 172 million and 133 million consumer reach points, respectively.
Leading 20 home care brands ranked by consumer reach points* in Europe in 2017 (in millions)
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