This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Europe in 2018. That year, Fairy was the leading brand for home care in Europe, with approximately 262 million consumer reach points. Lenor and Zewa ranked in second and third place, with 196 million and 147 million consumer reach points, respectively.
Leading 20 home care brands ranked by consumer reach points* in Europe in 2018 (in millions)
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Kantar Worldpanel. (February 28, 2020). Leading 20 home care brands ranked by consumer reach points* in Europe in 2018 (in millions) [Graph]. In Statista. Retrieved April 13, 2021, from https://www.statista.com/statistics/900355/most-chosen-home-care-brands-europe/
Kantar Worldpanel. "Leading 20 home care brands ranked by consumer reach points* in Europe in 2018 (in millions)." Chart. February 28, 2020. Statista. Accessed April 13, 2021. https://www.statista.com/statistics/900355/most-chosen-home-care-brands-europe/
Kantar Worldpanel. (2020). Leading 20 home care brands ranked by consumer reach points* in Europe in 2018 (in millions). Statista. Statista Inc.. Accessed: April 13, 2021. https://www.statista.com/statistics/900355/most-chosen-home-care-brands-europe/
Kantar Worldpanel. "Leading 20 Home Care Brands Ranked by Consumer Reach Points* in Europe in 2018 (in Millions)." Statista, Statista Inc., 28 Feb 2020, https://www.statista.com/statistics/900355/most-chosen-home-care-brands-europe/
Kantar Worldpanel, Leading 20 home care brands ranked by consumer reach points* in Europe in 2018 (in millions) Statista, https://www.statista.com/statistics/900355/most-chosen-home-care-brands-europe/ (last visited April 13, 2021)