Most chosen home care brands in Europe 2022, by consumer reach points

Leading 20 home care brands ranked by consumer reach points in Europe in 2022

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Release date

June 2023

Region

Europe

Survey time period

2022

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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Statistics on " Cleaning products in Europe "

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