Most chosen home care brands in Europe 2023, by consumer reach points

Published by
D. Petruzzi,
Aug 21, 2024

This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Europe in 2023. That year, Fairy was the leading brand for home care in Europe, with approximately 236.6 million consumer reach points. Downy and Finish ranked in second and third place, with 199.7 million and 120.7 million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points in Europe in 2023 (in millions)

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Release date

August 2024

Region

Europe

Survey time period

2023

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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