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Most chosen homecare brands in the United Kingdom (UK) 2017, by consumer reach points
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Most chosen homecare brands in the United Kingdom (UK) 2017, by consumer reach points
Leading 20 home care brands ranked by consumer reach points* in the United Kingdom (UK) in 2017 (in millions)
by Tugba Sabanoglu,
last edited
Sep 6, 2018
This statistic presents the leading twenty homecare brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in the United Kingdom (UK) in 2017. That year, Fairy was the leading brand for home care in the UK, with approximately 104 million consumer reach points. Andrex and Comfort ranked in second and third place, with 73 million and 66 million consumer reach points, respectively.
Leading 20 home care brands ranked by consumer reach points* in the United Kingdom (UK) in 2017 (in millions)
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by Tugba Sabanoglu,
last edited
Sep 6, 2018
This statistic presents the leading twenty homecare brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in the United Kingdom (UK) in 2017. That year, Fairy was the leading brand for home care in the UK, with approximately 104 million consumer reach points. Andrex and Comfort ranked in second and third place, with 73 million and 66 million consumer reach points, respectively.
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- Release date
- May 2018
- Region
- United Kingdom
- Survey time period
- 2017
- Supplementary notes
-
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
More information
- Region
- United Kingdom
- Survey time period
- 2017
- Supplementary notes
-
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Statistics
- Leading home care brands' household penetration rate in the UK 2017
- Most chosen home care brands in Spain 2017, by consumer reach points
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Statistics on "Cleaning products in the United Kingdom (UK)"
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- Household penetration rate* of leading home care brands in the United Kingdom (UK) in 2017
- Leading 20 home care brands ranked by consumer reach points* in Spain in 2017 (in millions)
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- Household penetration rate* of leading home care brands in Germany in 2017
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- Leading 20 home care brands in the United States in 2017, by household reach (in million Consumer Reach Points)*
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