Most chosen homecare brands in the United Kingdom (UK) 2021, by consumer reach points

Published by Statista Research Department, May 31, 2022

This statistic presents the leading twenty homecare brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in the United Kingdom (UK) in 2021. That year, Fairy was the leading brand for home care in the UK, with 122 million consumer reach points. Comfort and Andrex ranked in second and third place, with 59 million and 58 million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2021 (in millions)

Characteristic	Consumer reach points* in millions
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Release date

2022

More information

Region

United Kingdom

Survey time period

2021

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.