Most chosen homecare brands in the United Kingdom (UK) 2017, by consumer reach points
Leading 20 home care brands ranked by consumer reach points* in the United Kingdom (UK) in 2017 (in millions)
This statistic presents the leading twenty homecare brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in the United Kingdom (UK) in 2017. That year, Fairy was the leading brand for home care in the UK, with approximately 104 million consumer reach points. Andrex and Comfort ranked in second and third place, with 73 million and 66 million consumer reach points, respectively.
Leading 20 home care brands ranked by consumer reach points* in the United Kingdom (UK) in 2017 (in millions)
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