Most chosen homecare brands in the United Kingdom (UK) 2018, by consumer reach points

This statistic presents the leading twenty homecare brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in the United Kingdom (UK) in 2018. That year, Fairy was the leading brand for home care in the UK, with approximately 111 million consumer reach points. Andrex and Comfort ranked in second and third place, with 71 million and 67 million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points* in the United Kingdom (UK) in 2018

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Source

Release date

March 2020

Region

United Kingdom

Survey time period

2018

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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