This statistic presents the leading twenty homecare brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in the United Kingdom (UK) in 2021. That year, Fairy was the leading brand for home care in the UK, with 122 million consumer reach points. Comfort and Andrex ranked in second and third place, with 59 million and 58 million consumer reach points, respectively.
Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2021 (in millions)
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Kantar. (May 31, 2022). Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2021 (in millions) [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/
Kantar. "Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2021 (in millions)." Chart. May 31, 2022. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/
Kantar. (2022). Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2021 (in millions). Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/
Kantar. "Leading 20 Home Care Brands Ranked by Consumer Reach Points in The United Kingdom (Uk) in 2021 (in Millions)." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/
Kantar, Leading 20 home care brands ranked by consumer reach points in the United Kingdom (UK) in 2021 (in millions) Statista, https://www.statista.com/statistics/891761/most-chosen-home-care-brands-united-kingdom-uk/ (last visited August 08, 2022)