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Alternative finance market volume in Europe 2018, by country

The total value of alternative finance transactions across Europe in 2018 came to over 18 billion euros. The United Kingdom was by far the largest alternative finance market in Europe, accounting for almost 60 percent of all transactions in 2018. In 2018, per capita funding of alternative online finance transactions were also highest in the UK, followed by Latvia and Estonia.

Alternative channels

Alternative finance refers to sources of finance that have not come through traditional channels such as banks. Common types of alternative finance channels include online marketplaces where individuals or companies can raise finance through reward-based crowdfunding, equity crowdfunding, or revenue-based financing, online lenders, and peer-to-peer lending.

China leads the alternative finance sector

The UK might be the big fish compared to other European countries for alternative finance, but compared to the Chinese and United States markets they were small fry in 2018. The alternative finance market for in China was more than 3.5 times larger in 2018 than the United States.

Total value of alternative finance market transactions in Europe in 2018, by country

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Release date

May 2020



Survey time period


Number of respondents


Special properties

Financial technology firms operating Crowdfunding, P2P/Marketplace Lending and related online capital raising activities.

Method of interview

Email survey

Supplementary notes

* The source added the following information "This study captured 632 firm-level observations in Europe, 438 in China, 334 in the Asia-Pacific region (excluding China), 270 in Latin America and the Caribbean, 237 in the Middle East and Africa, 143 in the US and Canada, and 87 platforms in the UK."

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Statistics on "Crowdfunding in Europe"

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