Most popular functional beverage types in Taiwan 2019, by age

According to a survey conducted by Rakuten Insight in November 2019, around 70 percent of 35 to 44 year old respondents in Taiwan said that they had consumed fermented and probiotic drinks that claimed to promote gut health, such as kombucha tea or beverages with added raw apple cider vinegar. Meanwhile, 61.6 percent of respondents above 54 years confirmed this statement.

Most popular functional beverage types among respondents in Taiwan as of November 2019, by age group

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Release date

February 2020



Survey time period

November 1 to 30, 2019

Number of respondents

8,011 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Survey question:
Which of these functional beverage trends have you tried?

Among a total of 8,011 survey respondents in Taiwan, 4,731 were female and 3,280 were male.

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