According to a survey conducted by Rakuten Insight in November 2019, nearly 41 percent of male respondents in mainland China said that they consumed a functional beverage because of the health benefits touted. Meanwhile, around 39 percent of females confirmed this reason as well.
Consumers' reasons for trying functional beverages in China as of November 2019, by gender
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Male
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685 female and 829 male respondents; among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
Why did you decide to try the beverage(s)?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 1,835 survey respondents in China, 1,514 said they had tried functional beverages.
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Rakuten Insight. (February 4, 2020). Consumers' reasons for trying functional beverages in China as of November 2019, by gender [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. "Consumers' reasons for trying functional beverages in China as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. (2020). Consumers' reasons for trying functional beverages in China as of November 2019, by gender. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight. "Consumers' Reasons for Trying Functional Beverages in China as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/
Rakuten Insight, Consumers' reasons for trying functional beverages in China as of November 2019, by gender Statista, https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/ (last visited July 27, 2024)
Consumers' reasons for trying functional beverages in China as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1094078/china-reasons-for-trying-functional-beverages-by-consumer-gender/