Taiwan: reasons for not trying functional beverages by consumer gender 2019

According to a survey conducted by Rakuten Insight in November 2019, around 33.5 percent of female respondents in Taiwan who did not consume functional beverages said that they did not believe the claims those types of beverages make regarding health benefits. Meanwhile, around 39.3 percent of male respondents confirmed this reason for not trying functional drinks.

Consumers' reasons for not trying functional beverages in Taiwan as of November 2019, by gender

Characteristic	Female	Male
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Release date

February 2020

More information

Region

Taiwan

Survey time period

November 1 to 30, 2019

Number of respondents

1,103 respondents

Age group

16 years and older

Special properties

576 female and 527 male respondents; among respondents who had not tried functional beverages

Method of interview

Online survey

Supplementary notes

Survey question:
Why have you not tried any of the listed functional beverages?

Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.

Among a total of 8,011 survey respondents in Taiwan, 1,103 said they had not tried any functional beverages.

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