Taiwan: preferred purchase channels for functional beverages by consumer gender 2019

According to a survey conducted by Rakuten Insight in November 2019, around 44 percent of female respondents in Taiwan who consumed functional beverages said they usually purchased such types of beverages from a mini-mart. Meanwhile, 48.5 percent of male respondents confirmed this statement.

Preferred purchase channels for functional beverages among consumers in Taiwan as of November 2019, by gender

Characteristic	Female	Male
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Release date

February 2020

More information

Region

Taiwan

Survey time period

November 1 to 30, 2019

Number of respondents

6,888 respondents

Age group

16 years and older

Special properties

4,142 female and 2,746 male respondents; among respondents who consume functional beverages

Method of interview

Online survey

Supplementary notes

Survey question:
Where do you usually purchase such drinks?

Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.

Among a total of 8,011 survey respondents in Taiwan, 6,888 said they consumed functional beverages.

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