According to a survey conducted by Rakuten Insight in November 2019, around 28.5 percent of respondents in mainland China said that they found out about functional beverages when they came across such products in a retail outlet. Word of mouth was the second most popular method to learn about this type of drinks.
Channels through which consumers found out about functional beverages in China as of November 2019
among respondents who have tried functional beverages
Method of interview
Online survey
Supplementary notes
Survey question:
How did you find out about such beverages?
Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.
Among a total of 1,835 survey respondents in China, 1,514 said they have tried functional beverages.
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Rakuten Insight. (February 4, 2020). Channels through which consumers found out about functional beverages in China as of November 2019 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1095006/china-functional-beverage-information-channels/
Rakuten Insight. "Channels through which consumers found out about functional beverages in China as of November 2019." Chart. February 4, 2020. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1095006/china-functional-beverage-information-channels/
Rakuten Insight. (2020). Channels through which consumers found out about functional beverages in China as of November 2019. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1095006/china-functional-beverage-information-channels/
Rakuten Insight. "Channels through Which Consumers Found out about Functional Beverages in China as of November 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1095006/china-functional-beverage-information-channels/
Rakuten Insight, Channels through which consumers found out about functional beverages in China as of November 2019 Statista, https://www.statista.com/statistics/1095006/china-functional-beverage-information-channels/ (last visited December 14, 2024)
Channels through which consumers found out about functional beverages in China as of November 2019 [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1095006/china-functional-beverage-information-channels/
