Functional beverage information channels in Taiwan 2019

Channels through which consumers found out about functional beverages in Taiwan as of November 2019

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Release date

February 2020

Region

Taiwan

Survey time period

November 1 to 30, 2019

Number of respondents

6,908 respondents

Age group

16 years and older

Special properties

among respondents who have tried functional beverages

Method of interview

Online survey

Supplementary notes

Survey question:
How did you find out about such beverages?

Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.

Among a total of 8,011 survey respondents in Taiwan, 6,909 said they have tried functional beverages.

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