Functional beverage information channels in China 2019, by gender

According to a survey conducted by Rakuten Insight in November 2019, around 16.4 percent of female respondents in mainland China said that they found out about functional beverages through social media, vlogs or blog posts. Meanwhile, this was the case for less than 13 percent of male respondents.

Channels through which consumers found out about functional beverages in China as of November 2019, by gender

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Source

Release date

February 2020

Region

China

Survey time period

November 1 to 30, 2019

Number of respondents

1,514 respondents

Age group

16 years and older

Special properties

685 female and 829 male respondents; among respondents who have tried functional beverages

Method of interview

Online survey

Supplementary notes

Survey question:
How did you find out about such beverages?

Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.

Among a total of 1,835 survey respondents in China, 1,514 said they have tried functional beverages.

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