Functional beverage information channels in Taiwan 2019, by gender

According to a survey conducted by Rakuten Insight in November 2019, nearly 19 percent of female respondents in Taiwan said that they found out about functional beverages through social media, vlogs or blog posts. Meanwhile, this was the case for less than 15 percent of male respondents.

Channels through which consumers found out about functional beverages in Taiwan as of November 2019, by gender

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Source

Release date

February 2020

Region

Taiwan

Survey time period

November 1 to 30, 2019

Number of respondents

6,908 respondents

Age group

16 years and older

Special properties

4,155 female and 2,753 male respondents; among respondents who have tried functional beverages

Method of interview

Online survey

Supplementary notes

Survey question:
How did you find out about such beverages?

Functional beverages described in other questions of the survey included energy-boosting drinks, fermented/probiotic drinks, low-calorie drinks, drinks promoting beauty/brain performance/health, functional water, "detox" drinks, etc.

Among a total of 8,011 survey respondents in Taiwan, 6,909 said they have tried functional beverages.

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