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Information channels about functional beverages Philippines 2019, by gender

According to the survey conducted by Rakuten Insight, 25.8 percent of the female respondents in the Philippines found out about functional beverages through social media, whereas 24.1 percent of the female respondents learned about the drinks by word of mouth. Less than one percent of respondents stated they learned about the beverages through traveling abroad.

Channels through which consumers learned about functional beverages in the Philippines as of November 2019, by gender

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Source

Release date

February 2020

Region

Philippines

Survey time period

November 1 to 30, 2019

Number of respondents

4,007 respondents

Age group

16 years and older

Special properties

2,722 female and 1,285 male respondents

Method of interview

Online survey

Supplementary notes

Original question: how did you find out about such beverages?

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