The market value of the wine industry was worth approximately 8.12 billion Canadian dollars in 2014 and is forecast to reach almost 11 billion Canadian dollars in 2019. The largest producers of wine in Canada were Ontario and British Columbia, with an accumulated 552 of Canada’s 630 wineries in 2014. While approximately 2.14 billion Canadian dollars of wine was imported that year, Canadian wine held the largest value of sales in Ontario, generating approximately 444.73 million Canadian dollars. Canadian white table wine and red table wine accounted for a 14.6 and 9.7 percent share of Ontario’s wine volume sales, respectively.
Red wine was the most popular choice among Canadian consumers in 2014, with red wine accounting for almost 60 percent of wine consumption in Canada. Among Millennial consumers, a survey found 24 percent of respondents reported drinking wine at least a few times a month. Price and recommendation from friends or family were reported as the leading factors influencing wine purchases among Millennials in Canada.