The market value of the wine industry wa approximately 9 billion Canadian dollars in 2015 and is forecast to reach almost 11 billion Canadian dollars in 2019. The largest producers of wine in Canada were Ontario and British Columbia, with an accumulated 652 of Canada’s 720 wineries in 2016. Whilst approximately 2.27 billion Canadian dollars of wine was imported in 2016, Canadian wine held the largest value of sales in Ontario in 2017, generating approximately 509.84 million Canadian dollars. Canadian white and red table wine accounted for a 14.8 and 10.2 percent share of Ontario’s wine volume sales, respectively.
Red wine is the most popular choice among Canadian consumers, with red wine accounting for almost 60 percent of wine consumption in Canada. Among Millennial consumers, a survey found 24 percent of respondents reported drinking wine at least a few times a month. Price and recommendation from friends or family were reported as the leading factors influencing wine purchases among Millennials in Canada.